A Poetics of Resistance: The Revolutionary Public Relations by Jeff Conant

By Jeff Conant

Part literary feedback, half media research, and half advertising guide, A Poetics of Resistance offers a refreshingly new tackle the Zapatistas. whereas a lot has been written at the historical past of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been stated approximately Zapatismo: the ideologies, organizing methodologies, and communications techniques of the circulation. The charm of the Zapatistas, and their survival, has as a lot to do with their ambitions as with the compelling and wildly potent language and aesthetics they’ve used to show their imaginative and prescient. Weaving jointly different parts of poetics and symbolism, Zapatismo has emerged as anything solely new: a resolutely radical public relatives crusade for human liberation.

The first “postmodern revolution” provided itself to the area via a posh and evolving net of propaganda, utilizing a variety of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural kinds. applying persuasive exposure, myths, and logos, the Zapatistas either communicated their message and built a transparent aesthetic that may comprise many messages right now and self-replicate on a world scale. Jeff Conant deals an interesting and cutting edge instrument for organizers and educators to appreciate how the Zapatistas' technique works, and to proceed constructing and refining their potent messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay zone and the writer of A neighborhood consultant to Environmental Health.

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Extra resources for A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency

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It has also brought to the world’s attention a particularly Mexican brand of surrealism, where we are forced to wonder which is the real reality—the subterranean reality of talking beetles and Indian women running through the jungle with ski masks and submachine guns, or the above-board reality of the stock market and the global banking system, where virtual trading in non-commodities trades wealth for hunger as quickly as the sun sets over the bulls and bears of Wall Street and rises over the tigers of Asia.

Technology fails and nature develops strategies to regenerate. This is one way that resistance works—a cycle of pushing and pulling, of opposing forces struggling for survival, struggling to engage creatively with their environment, to adapt. Resistance is always aware of the variety of external threats it faces, and adapts to the struggle as it happens. In politics, resistance is the act of standing up against injustice or against an invading or colonizing force. The French resistance waged a campaign against Nazism and the Vichy government from inside occupied France during World War II.

Government troops can’t tell Mayan rebels from ordinary Maya. Ranches and haciendas are occupied, their former owners fleeing. The Zapatistas take back lands that once belonged to them, or might have, or should have. In the space of weeks, their territory is established, the lowland jungle cañadas closed off, bridges are downed and roadblocks built, and signs go up throughout the jungle: Welcome to Zapatista rebel territory. ”5 But the uprising had already stirred the Mexican psyche. With a single striking blow, the Zapatistas launched an offensive whose inertia set the establishment off kilter, winning crucial support from many sectors of the population.

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