Advances in Web Mining and Web Usage Analysis: 6th by Prasanna Desikan, Jaideep Srivastava (auth.), Bamshad

By Prasanna Desikan, Jaideep Srivastava (auth.), Bamshad Mobasher, Olfa Nasraoui, Bing Liu, Brij Masand (eds.)

TheWebisaliveenvironmentthatmanagesanddrivesawidespectrumofapp- cations within which a person may perhaps have interaction with a firm, a governmental authority, a non-governmental association or different non-pro?t establishment or different clients. consumer personal tastes and expectancies, including utilization styles, shape the foundation for custom-made, easy and business-optimal prone. Key net enterprise metrics enabled by way of right info trap and processing are necessary to run an e?ective company or provider. permitting applied sciences contain information mining, sc- capable warehousing and preprocessing, series discovery, actual time processing, record classi?cation, person modeling and caliber evaluate versions for them. Recipient applied sciences required for person pro?ling and utilization styles contain advice platforms, internet analytics functions, and alertness servers, coupled with content material administration platforms and fraud detectors. moreover, the inherent and extending heterogeneity of the internet has - quired Web-based purposes to extra e?ectively combine quite a few sorts of facts throughout a number of channels and from di?erent assets. the improvement and alertness of internet mining suggestions within the context of web pages, internet utilization, and internet constitution facts has already led to dramatic advancements in quite a few internet functions, from se's, net brokers, and content material administration platforms, to net analytics and personalization companies. a spotlight on options and architectures for extra e?ective integration and mining of c- tent, usage,and constitution information from di?erent sourcesis prone to leadto the following new release of extra necessary and extra clever applications.

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Extra info for Advances in Web Mining and Web Usage Analysis: 6th International Workshop on Knowledge Discovery on the Web, WebKDD 2004, Seattle, WA, USA, August 22-25, 2004, Revised Selected Papers

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Type invoked by Role central table TransactionMart star schema degenerated dimension Transaction central table normal dimension Transaction central table key candidate dimension Transaction central table degenerated dimension Session central table normal dimension Session central table slowly changing dimension Session central table degenerated dimension Customer central table normal dimension Customer central table normal dimension Customer central table slowly changing dimension Transaction central table ..

This model has been deployed within our WUSAN system, which has also been briefly summarized. A concrete modeling example showed how the model can be applied in practice. Since our model is founded on CWM’s transformation package, all ETL transformations can be conveniently modeled capitalizing on Xelopes’ implementation of the CWM transformation package, which provides almost unrestricted power of implementing ETL transformations. As future work we intend to add the following features: a filtering mechanism, which prevents unwanted data from being written to the warehouse, a process for efficient calculations of calculated attributes, and a library of frequently occurring transformations in order to ease ETL transformation modeling.

Due to its hybrid nature, three methods must be overridden: (i) the createHashKeymethod must calculate foreign key references to the sub-dimensions beforehand, (ii) the createTransformation-method must calculate not only the central table’s transformations, but those of the involved sub-dimensions as well, and (iii) the etl-method must invoke a more complex set of transformations, which executes the dimensions’ etl-methods. The subclass KeyCandidateDimension models dimensions, which inherently contain a primary key.

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